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BRAND STORY

 

AVVESGOLF

Created in London and inspired by this city, AVVES offers colorful yet sophisticated collections for men and women, blurring boundaries between fun and chic on the course. The name AVVES, the Latin word for birds, will lead you from birdies to albatross. AVVES captures a particular type of the British craftsmanship-quality, durability, and timeless beauty. For more birdie players, AVVES has a separate team to test prototypes for countless rounds on the course and hours at the range. AVVES will continue exploring the design and performance of the products to bring out the best in golf players.

Differentiated Avves Golf Shoes (Design in London)

Avves’ golf shoes have merged into customers' daily lives on and off the course. We offer a variety of options to meet the needs of customers, such as hybrid shoes for daily rounds, sneakers golf shoes for casual looks, and classic golf shoes for modern looks.

In-House-Developed Premium Golf Shoes

Golf shoes made by professional design team are different. The last, insole, and outsole were independently developed, and for quality control, the deodorization rate, mold resistance, and antibacterial tests were certified as excellent grades. (FITI Testing & Research Institute) The last (foot model), which is the most basic and important element to shape the shoe, was developed in-house with the luxury shoe craftsman in charge of the British royal family. By applying the patented insole for shock absorption and mitigation and ORTHOLITE insole, it has excellent shock mitigation and ventilation, so you can enjoy a more stable and comfortable rounding. In consideration of the swing posture and long-term movement during rounding, the patented insole composed of three layers of shock absorption pad, and cross-arch support including a special cushion, is used to maintain comfort and pleasantness. (written in 2020)

TEAM AVVES (AVVES SQUAD)

Together. Where your passion and beauty start. With an open mind, we invite all those who love golf. From students, to amateur golfers, to professional golfers, regardless of gender, you can become a member of AVVES SQUAD and create greater value together. AVVES SQUAD members who are united with various professional backgrounds and golf, are invited to show a variety of AVVES Golf products on Instagram and other social media with your own unique sense. AVVES Golf will provide various benefits such as special discount prices for all products and limited editions for AVVES SQUAD. Please contact us if you are interested.

CEO PROFILE

AVVESGOLF Head Designer

・Graduated from Babson College, Department of Entrepreneurship and Business Administration, USA
・Trained in Waseda Univ., Department of International Business
・Graduate of DeMontfort University, Department of Footwear Design, UK where Jimmy Choo graduated
・Trained in Italian pattern-making & certified with footwear design scholarship program
・Experience in Sophia Webster Design Team, Lacoste Marketing Team




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